Why do resource-rich nations take different paths?
TEI uses the contrast between Norway and Venezuela to introduce the resource curse, then connects the idea to institutions and long-term growth.
Make a complex message easier to follow.
When a brief involves economics, finance, or business, people need a clear way into the idea. TEI shapes complex topics into snackable, insightful campaigns, created in-house and distributed through TEI’s media channels.
From idea to audienceTEI campaigns
Across-platform audience metrics
750k+750k+ combined followers across platforms
34m+34m+ combined monthly impressions across platforms
12.3%12.3% average monthly engagement rate across platforms
Organizations TEI has worked with
The challenge
Give people a clear way into the idea.
A campaign about economics, finance, or business can lose people in the specialist language and competing details. TEI helps brand and agency teams give audiences a clear starting point and a reason to care about the subject.
Why TEI
Make the idea clear, snackable, and worth engaging with.
TEI campaigns pair in-house creative with distribution through TEI’s media channels for brand and agency teams.
Our services · for brands & agencies
Ways to bring a brief to life
We turn complex economic and business topics into clear campaign content, created in-house and distributed through TEI’s media channels.
Brand involvement is shaped by each brief. Campaign formats include carousels and static posts.
Plan a CampaignA complex topic, made clear
Use a carousel to break down an economic or business idea into a sequence audiences can follow.
A market shift, put in context
Give audiences a clearer view of what a change in business or the economy means.
One timely question, explored
Frame an economic or business issue through a static post or carousel.
Featured on Instagram
Business ideas, brought into focus.
Selected posts show how TEI moves between economic explainers and lighter, audience-led content.
View post on Instagram
Can building more roads make traffic worse?
An accessible explainer on induced demand uses the Katy Freeway as a case study in why more road capacity can bring more traffic.
Free video picks, chosen with the audience.
A lighter, audience-led post points viewers to free videos on YouTube and invites recommendations from the community.
Separate service
Events & Conversations
Events & Conversations is a separate service from Campaigns. Contact TEI to discuss the scope.
Discuss Events & Conversations
For issuers and institutions
Make your market story easier to understand.
If your team needs to explain a market or business topic to a public audience, TEI can help shape a clear story around your objective.
Discuss an institutional brief
For readers and public audiences
Explore TEI+
Continue to TEI+ for the economic calendar, selected news, and tools.
From The Economic Influence
Ekonomi Jalanan
A book from TEI that unpacks the economic logic behind everyday phenomena.
Explore the book on ShopeeAbout TEI
Clear storytelling, with the substance in view.
TEI covers economics, business, finance, and politics through stories that are clear without becoming flat, and engaging without losing substance.
The aim is to make complex subjects easier to follow while keeping the ideas that make them worth understanding.
Start a conversation
Have a topic your audience needs to understand?
Share your objective, audience, format, and timing. Save confidential details for a private conversation.
For campaign and partnership inquiries, contact TEI.